🔗 Share this article

TikTok is introducing a new feature that enables them to cut down on the amount of artificial intelligence-produced videos appearing in their streams. This initiative comes as the service disclosed that it now features in excess of 1 bn AI-generated clips.

Trial and Implementation

This change is being tested over the coming weeks before a full-scale rollout. This shift comes amid a surge in content created by AI, driven by recent content generation software.

AI Content on Other Platforms

It has been noted that almost 10% of the most rapidly expanding video streams on another major platform only show content made by AI. A considerable share of this material is classified as low-quality AI content, a phrase for substandard, mass-produced content that is often illogical or surreal.

Our research shows that a lot of users like content made with AI tools, including digital art to educational videos, and we intend to provide users the option to see more or less of that, based on their own choices,” said a company executive.

AI on the Platform

TikTok shared that there are currently 1.3bn videos on its network tagged as AI-generated. Overall, more than 100 mn videos are submitted to the platform each day, making AI content a limited percentage of its total content library.

User Control Features

Users will be capable of reduce or increase the level of artificial media they watch by using the topic control setting in the application and selecting the AI content topic. Additional categories that currently be adjusted under the setting include news, style, beauty, and movement.

AI Disclosure Rules

Its policies require users to label lifelike AI-generated content, and it bans malicious AI impersonations of well-known individuals or critical incidents. Any believable artificial content that is without a tag can be removed under its community policies.

Furthermore, the platform will henceforth apply an AI-generated tag to content produced via its proprietary AI systems, or detected by an cross-platform project for spotting content made by AI. This measure is intended to stop users from attempting to circumvent the labeling process.

AI Literacy Programs

The company is additionally launching a $2m AI literacy fund for specialists and organizations to produce educational content about responsible artificial intelligence. This initiative will support charitable organizations dedicated to training computer science.

Content Safety Approach

The video-sharing app has supported its content review process, amid controversy over intentions to make redundant numerous safety staff in Britain. TikTok is set to cut 439 jobs in its trust and safety team in London, with labor groups and internet security professionals expressing worry that humans are being replaced by automated systems.

A company official clarified that staff-based oversight would remain essential, but artificial intelligence can safeguard staff by removing the most harmful content ahead of it gets reviewed by people. TikTok announced a significant reduction in disturbing and violent content handled by safety staff over the previous year due to the use of its automated systems.

“We think that it’s essential to balance humans and technology to ensure user safety,” the executive stated. “We’ll have staff as integral to the approach, but we additionally believe it’s extremely critical to minimize viewing of dangerous material as swiftly, which is where a lot of the machine support is really helping us process content quickly.”